Link Building Lalon Media

Link Building Lalon Media

Link building (also known as link-building and linkbuilding) is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page.

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WHY DO BUSINESSES INVEST TIME AND RESOURCES IN LINK BUILDING?

If you have a website and want traffic from search, you need to consistently secure good links from relevant websites. That means link building.

Link building requires strong social skills, excellent communication, persistence, and creativity. It’s marketing, sales, and psychology combined.

WHY WOULD A BUSINESS INCLUDE LINK ACQUISITION IN THEIR MARKETING?

1. 

Links are valuable in search engine optimization (SEO).

Links are a strong ranking factor in Google’s (and other search engines’) search algorithm.

2. 

Links are valuable in audience development.

Securing a link on another website gives another audience direct access to your website, and can pass referral traffic.

3. 

Links are valuable for marketing.

 

A link is a vote of confidence from one website to another. Each link creates a positive connection and develops a relationship.

Links are vital to increasing traffic online. A website without links isn't going to get any traffic — from search, or from other websites.

That’s the short, nitty-gritty explanation. Now let's take a deeper look.

A LINK BUILDING

BASIC

OVERVIEW

The What:

Link building is the process of securing a link on an independent website back to your own site (or a client's).

The Why:

Google search is based around links. The more links you have from relevant and authoritative websites, the better your website will perform in search for relevant queries. Links also drive referral traffic and help develop relationships.

The How:

SEOs use customized strategy with diverse tactics designed to convince another website it is in their — or their audience's — best interest to link to a page on your site.

The When:

Link building gained popularity with the rise of Google in 1998, and is still vital today in 2017.

The Who:

SEOs, marketers, and website owners use link building to increase traffic to their site through search.

LINKS AS A RANKING SIGNAL

SEARCH ENGINES USE LINKS AS A CORE RANKING SIGNAL.

Search is responsible for much of the internet's traffic — one study by Conductor reports more than 60%. When Google unexpectedly crashed in 2013 40% of Internet traffic dropped.

Search is a primary channel of traffic for most businesses online.

An entire industry exists around optimizing websites for search, improving their performance: search engine optimization (SEO).

Link building is an important part of SEO services. Without links, websites can’t rank in competitive search queries.

Google’s core system, which led to their dominance as a search engine, is PageRank. PageRank is Google’s algorithm that places value on links, and affects websites' ranking within search.

Humans and search engines both place considerable value on links, and securing links online requires sustained, focused effort.